Issue 2 - Measuring your visibility in AI Chats

"What gets measured, improves" - Peter Drucker

I hope the last issue convinced you that it’s worth paying attention to chatgpt and AI search as a traffic source for your site.

This leads us to a question.

How can I know if my site and content is being recommended by Chatgpt?

I’ll break that down fully below, but in case you are short on time, here’s the TLDR:

There are 3 types of metrics in GEO:

• Traditional, Simulated, and Algorithmic

• Metrics include actual traffic and revenue being attributed to AI chats (Traditional)

• Rankings in tools that simulate queries in AI models (Simulated)

• and Objective scoring of content format and quality (Algorithmic)

For each type, I will show how to find these metrics, and apply them to your website. I will also include an exclusive master prompt to put into chatgpt that will guide you step by step on the whole process.

Ready to get started? Let’s go through each one, one at at a time. (I only got up to Traditional this week, then ran out of time, sorry bout that)

Traditional Metrics

Let’s start with the obvious stuff.

If someone lands on your site from ChatGPT (or any AI tool that links out), you can track that. Sort of.

Ai chats are not very good at making their presence known, yet.

Still, even partial data is better than nothing. These are your “traditional” metrics: sessions, clicks, revenue, etc. from AI sources.

Here is a step by step guide to creating such a report in GA4 (Google Analytics). You can also read this blog post for an even more in detail guide.

Step 1: Open GA4 and Create a New Exploration

1. Go to your Google Analytics 4 property.

2. In the left sidebar, click "Explore."

3. Select "Blank" to create a new custom exploration report.

4. Name it something like GEO Referrals.

Step 2: Add Dimensions

Click the “+” next to Dimensions, then add (you can use the search bar to find these):

• Session source

• Page path + query string

• Landing page

• Source / medium

• (Optional) Session default channel group

Step 3: Add Metrics

Click the “+” next to Metrics, then add:

• Sessions

• Users

• Engaged sessions

• Purchases (for ecommerce) or any other Conversion Goal you set up

• Total revenue

Step 4: Build the Report

• Drag “Session source” into the Rows section.

• Drag “Sessions”, “Conversions”, and “Revenue” into Values.

• Add a filter:
  Session source contains chatgpt OR perplexity OR claude OR other AI tools you want to monitor.

It should end up looking like this:

Free Looker Studio Dashboard Template

To make this even easier, I have created a Looker Studio template, that you can copy to your account in one click, then connect your own GA4 account to see your metrics.

The dashboard gives you the totals of all the users, revenue, sessions, CVR, etc. as well as a table with all the metrics broken down by ai chat source.